Have you ever gone to see a Nigerian film in the cinema based on a film critic's opinion or based on what someone recommended to you and wanted to demand two hours of your life back or ask for a refund? Well it has happened to me.
The fact is that film reviews don’t always get it right and audiences some over hype a particular film and don’t really always care about the opinions of film reviews are anyway. Critics sometimes even change their minds about a film after seeing it a couple of times.
It’s not just critics and audiences who sometimes differ vastly on whether a film is good or whether it does well at the box offices. Sometimes a film’s cultural significance changes over time. It may be that a film was simply so cutting edge and over hyped that everybody hated it when it first came out.
There have been many films that were despised when they were first released, but as time went on they eventually became classics. People just didn’t understand these films and it been unnecessary over hyped then when they were first released, so they naturally hated them.
Sometimes the exact opposite happens. Maybe some critics were blinded by nostalgia, biased and thought the film was good when it wasn’t.
However both film critics and audiences feedback is really important in Nollywood has both can help the film-makers understand there flaws, mistakes and how they can improve on their craft. Has a film maker it is important not to neglect your audiences because they bring in the revenue for your next project. Here are so tips on what to look out for:
Film critics and audiences do rate films differently.
Film critics are tougher and give a broader range of scores.
Film critics and audiences disagree most on romantic, comedies and thrillers.
Audiences and film critics gave the highest ratings to films that were distributed.
Female audience members tend to give films higher scores then male audiences
Older audience members give films much lower ratings than younger audiences
Understand that Film critics’ and audiences’ voting patterns differ in two significant ways. Firstly, critics give harsher judgments than audience members. Across all films in my sample, film critics rated films an average of 10 points lower than audiences.
Nigerian Box office is still relatedly new (New Nollywood) stared in the early 2000s, when several discussions and conferences have been held, based on how to revamp the Nigerian film industry and bring about more professionalism like it used to be in the golden era. During this time, some other filmmakers, such as Tunde Kelani and Tade Ogidan tried to make "break away" films, which were supposedly different from the norm. The New Nigerian Cinema finally emerged in the mid-2000s with the release of films such as Irapada (2006) and The Amazing Grace (2006). The Figurine (2009) by Kunle Afolayan is generally regarded as the break out film, which heightened the media attention towards "New Nigerian Cinema" revolution, due to its critical and commercial success in Nigeria, as well as screenings in notable international film festivals.
I believe that the Nigerian film industry in the next five years will employ over 5 million on a monthly basics that’s if we are not already there… so whether you are a film critic and audiences should comw together to move it to the next level of great heights.
No comments:
Post a Comment